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The very first Aeropostale stores opened their doors for business in 1987. The brand was established in Thousand Oaks, California by an easily recognizable giant, RH Macy & Co. In addition to the Thousand Oaks location, they also opened a store in Short Hills, New Jersey. The two experimental retailers paid off big time. They were a hit with the public and they were instrumental in helping to get the brand name of clothing established. More locations opened throughout the United States after the initial success of these two brick and mortar establishments.
Aeropostale is a retailer of casual apparel and accessories. There are stores of Aeropostale in the U.S. and Puerto Rico. Aeropostale provides a one-stop shop for young men and women to choose from a vast variety of trendy clothes. There are several licensing partnerships of Aeropostale across the globe including countries like UAE, Saudi Arabia, Kuwait, Oman, Egypt, Turkey, Mexico and many more. Aeropostale also sells its merchandise.
Aeropostale has been brilliant in their approach to providing customers with design features that they love. The brand formed a collaboration with Bethany Mota in 2013, and they added the Bethany Mota collection to their stores. If you’re not familiar with her, she’s an American video blogger who has achieved a high level of popularity and this line of specialty clothing and accessories has been designed by her.
Aeropostale covers all areas of casual clothing for men and women. There is a huge collection of women wear available ta Aeropostale including Tees, Camis and Tanks, Hoodies and Sweatshirts, Blouses, Sweaters, Active Tops, jeans, jeggings, shorts, leggings, pants, skirts, joggers, jumpsuits, rompers, jackets, bras and undies, swimwear and many more. The men products available at Aeropostale contain tee, graphic tees, polos, shirts, hoodies and sweatshirts, jeans, shorts, joggers and sweats, pants, jackets, swimwear, underwear, flip flops, and slides. You can also find accessories for both men and women including Caps, Watches, Hair accessories, Socks, Sunglasses, Sandals, Colognes, and Fragrances.
The secondary brands that Aeropostale has developed each has a specific target audience within their marketing strategy. Their goal has been to identify what their customers enjoy in design elements. This has resulted in the need for a variety of different brands so they will have items to offer people with a variety of different tastes and preferences in clothing. For girls, they offer Bethany Mota, Free State, Hobie, Invite Only, Junie & Jade, Live Love Dream, Lorimer, Map to Mars, The Bikini Lab, Tokyo Darling and United XXVI.
Aeropostale had the right idea about how to properly market their clothing and accessories. While they started out as a brick-and-mortar establishment, they were quick to realize that an e-commerce approach was necessary to become serious competitors in the clothing industry. They established the e-commerce site Aeropostale.com. This gives online and mobile shoppers easy access to their products without the need to travel to a physical location. Ordering is fast and easy and it boosted their sales dramatically.
People from all age groups are seen wearing Aeropostale clothing. You can tell at a glance because the name of the brand is proudly displayed on the majority of clothing items, particularly on the shirts and sweaters. The target age group for the company is teenagers between the ages of 14 to 17. They also operate a division geared towards 4- to 12-year-old groups that is called the P.S. from Aeropostale. Even though the bulk of their advertising and marketing strategies are aimed at this age group, there are lots of adults who prefer the brand as well. They manufacture clothing and accessories for adults as well, but their goal is to capture the attention of the teenagers and they’ve done a good job in doing so.
The company has achieved major success at its stores in the United States. The brand is circulated throughout the entire world. Aeropostale has opened locations in Latin America, Europe, Asia and in the Middle East. They also operate locations in Puerto Rico. These international stores include Aeropostale plus their P.S. for kids divisions. If you’re a fan of the brand and you happen to visit a few malls when visiting abroad, don’t be surprised to find a few Aeropostale stores in your travels.
The feedback of the client holds the key in the growth of any business. It tells a company about its weaknesses and strengths. You can read honest reviews of Aeropostale here.
The processing of Aeropostale is convenient for the customer. Order usually takes 1-2 business days in shipping. Aeropostale offers shipping service internationally, and for information related to it, you can go to the international Help Desk. You can also track your order’s progress.
The Bottom Line
Aeropostale isn’t a cheaply priced brand, but they’re not considered to be expensive either. They are definitely classified in the “designer clothing” category, but their prices do not reflect an extremely high-end boutique cost. Instead, they’ve kept to costs for their clothing and accessories reasonable so the average blue-collar worker can afford the brand. They’re more expensive than a lot of the extreme value brands out there, but the quality makes their items worth a little expense for value shoppers. Aeropostale is a designer brand that is within the reach of practically everyone.