Buy Buy Baby, Inc. Is a retail chain store that is based in the United States. The store specializes in clothing, accessories, and equipment for infants, toddlers, and young children. The company has an interesting history and if you’re not familiar with the chain, you can learn more about it with these 20 things you didn’t know about it.
Buy Buy Baby, Inc. Was founded in 1996 by two brothers. Richard and Jeffrey Feinstein opened the first branch in Garden City, New York. The two worked diligently to grow their business. It expanded initially through New York and New Jersey. It was a success which allowed them to open more stores. By 2007 there were a total of eight Buy Buy Baby store locations.
The famous home goods retailer was acquired in 2007. The company was considered to be a good fit with their current line of merchandise and executives in charge of the acquisition entered into negotiations to make the purchase of the chain that had grown to eight locations. The cost of the purchase was $67 million in cash and BB&B also acquired a debt of approximately $19 million that had to be repaid. Bed Bath & Beyond still retains ownership of the Buy Buy Baby, Inc. Company. At the time of the purchase, Buy Buy Baby operated stores in New York, New Jersey, Virginia, and Maryland.
The purchase of Buy Buy Baby was a good move for Bed Bath & Beyond. They have the financial stability necessary to propel their subsidiary forward. Buy Buy Baby has expanded its chain of retail store locations dramatically. At the time Bed Bath & Beyond acquired them, there were just 8 stores open across four states. Currently, there are a total of 135 store locations in operation. You can find their retail stores in twenty-six states. The chain is thriving under new management and ownership.
If you haven’t yet visited a Buy Baby Buy store you might be surprised when you first walk through the doors. Each of the stores is approximately 40,000 square feet in size. Their shelves are packed with a variety of infant and young child items. They offer more than 30,000 different products for their customers to choose from. Part of the success of the business has been because they maintain such a larger inventory and they offer a really great selection.
They have a customer-centric mission
Another reason that Buy Buy Baby is so popular is that the company has built its mission around the needs of the customer. Their target consumer base is expectant and new parents. It has been their goal since the time of opening the first retail store through the present to offer everything that a new parent will need to welcome their new baby into the world. The store is focused on the needs of the parent and the baby and it even extends through toddler years up to school age.
They carry a lot of popular brands
Buy Buy Baby has a great rewards program
In addition to all of their other services, Buy Buy Baby also has an excellent rewards program. They like to let you know that they appreciate your business. They offer a friends referral reward program that allows you to earn benefits and discounts just from shopping with them or sending a friend their way.
Complete line of baby entertainment
You can also find a great variety of products to keep your baby stimulated and entertained. Buy Buy Baby has a broad category of entertainment CDs and DVDs. They also carry toys that are made to stimulate your baby’s sense of wonder and they fulfill the dual purpose of both keeping your child entertained while allowing them to learn more about their unique abilities as well as the world around them. You’ll also find some excellent activity centers that are developed for specific age groups and developmental stages. They carry books and audio/visual products with some of the most reputable brand names in the industry. When it comes to quality, this really does matter because these companies take extra care when manufacturing their products.
The Bottom Line
We’ve talked about all of the different accessories that Buy Buy Baby carries but there is more. They also maintain a huge inventory of the essentials for feeding and changing your baby. You can find bottles, formula, bibs, lotions, wipes, diapers, and more. Buy Baby Buy has special departments for feeding, nursing, health, and safety.