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Glossier grew out of CEO and founder Emily Weiss’s beauty blog Into the Gloss. Having been around since 2010, this online platform grew a community of makeup-lovers, serving as a place to discover new products, share inspiration, and discuss brands.
Through this platform, Emily aimed “to make beauty as much of an element of personal style as fashion… It has historically been an industry based on experts telling you, the customer, what you should or shouldn’t be using on your face.”
Emily’s love of the beauty industry only grew with the success of her blog. And in 2014, she launched Glossier with the “skin first, makeup second” mindset.
Having been following beauty trends, Emily knew that natural, skin-enhancing products were difficult to find. So, she opted to develop products that don’t hide your face, but rather enhance your unique features.
From there, Glossier became an internet phenomenon and the “no-makeup” makeup trend grew with it. With its HQ located in New York City, NY, the brand continues to have conversations about traditional beauty standards, creating products that cater to its customers—not societal norms.
Its makeup line is what the brand is most known for. From fluffy brows to shiny lips, rosy cheeks, and even complexions, this collection offers products that’ll enhance what makes you, you. Up next, we’ll take you through some of the best-selling Glossier makeup items. Your new day-to-day essentials might be featured in this lineup.
Fresh-faced and dewy is one of the brand’s iconic aesthetics. The Glossier Future Dew helps you achieve that look at home. In fact, this oil-serum hybrid is clinically proven to increase luminosity and hydration.
The ingredients list is full of moisturizing oils, including jojoba, grape seed, and rosehip. It also contains a plant-based squalane, an ingredient that mimics the natural oils in your skin to lock in moisture. Dry skin will simply be a memory.
Future Dew can be easily incorporated into your skincare routine for a touch of radiance. It’s the perfect last step glow-up in your routine and can be worn alone or under makeup. Plus, this product is one of the brand’s vegan options.
Normal foundations simply cover up your skin with opaque formulas. But a good foundation works with your skin to enhance its natural beauty. The Glossier Skin Tint features a sheer formula that keeps your complexion’s natural integrity intact.
Plus, this product works to treat your skin. The diamond powder brightens and softens, while glycerine indulges your skin with some heavy-duty moisture. The results? A natural finish, minimized pores, hydrated skin, and an even complexion. The Skin Tint offers buildable coverage.
This vegan formulation is available in 12 shades. For best results, simply:
- Shake the Skin Tint bottle well
- Dispense product into your hands
- Apply directly onto your face—the company recommends blending upward and outward
So, you’ve got your Skin Tint on. Now, it’s time to add a bit of color with the Glossier Cloud Paint. This fragrance-free gel-cream blush gives you a natural pop of color that lasts all day.
With the Cloud Paint blush, a little goes a long way. One drop and a dab on the cheeks already adds a naturally flushed glow to your skin. It comes in eight colors, ranging from warm red hues to soft pink shades.
Though its main purpose is to provide color, it also treats your skin. Collagen is a top ingredient that hydrates and plumps, leaving you looking fresh and rosy. The formula is lightweight and buildable.
Filling in your brows can be tricky business. The Glossier Brow Flick gets your brows looking fluffy and natural without going overboard. Its fine-tip applicator is perfect for drawing life-like hairs, adding depth to sparse eyebrows.
This product is vegan and dermatologist-tested. Plus, it’s long-lasting and smudge-proof—if you’re on the go or under the sun, the Brow Flick will stay in place. So, If you want a full natural-looking brow, the buildable Brow Flick has got you covered.
If you’re going for the soap fluffy brow trend, the Glossier Boy Brow pomade should be added to your cart. It’ll help shape and keep your hairs in place as you groom your brows to perfection with the spooly brush.
Inspiration for this product comes from traditional hair pomade, but Glossier opted to ditch the waxy feeling. It can also act as a conditioner for your brows, thanks to its emollient ingredients. This formula adds the right amount of fluff and can perfectly define your arch. Boy Brow is offered in five shades, including a universal clear option.
This brand offers more than makeup and skincare. The top-selling Glossier fragrance features subtle aromas. In line with the company’s other products, it’s meant to enhance your natural smell, not change it completely. Let’s take a closer look.
Some fragrances can be overbearing. So, it can be challenging to find one that’s both pleasant and subtle. The Glossier You perfume does things differently. This fragrance features bright, floral, and musky scents that are amplified by your natural pheromones. This award-winning perfume includes notes of pink pepper, iris, ambrette seeds, and ambrox for a well-balanced fragrance that’s clean and elegant.
The Final Word
Our editors think the brand’s products are worth it. The company is transparent about its formulations. You can tell that its collection is well-thought-out and that it prioritizes its customers.
Plus, we love that the brand focuses on accentuating your natural beauty. Its tints, glosses, and creams are meant to enhance, not hide. Based on customer testimonials, the majority of shoppers attest to the brand’s natural-looking collection. So, if you’re looking to step up your Summer “no-makeup” makeup look, we recommend checking out the company.